Getting involved in the community is a great way for any organization to build relationships and boost visibility and brand awareness. Whether it’s by sponsoring or taking part in community programs, or by enabling employee volunteerism, companies that encourage involvement in the community stand out among their peers and see multiple benefits as a result, such as a happier workforce, peaceful operations or a more loyal customer base.
In Nigeria, indigenous companies have impressively taken the charge in championing community development projects. A good example is the Energia / Oando Joint Venture (JV) social impact initiatives in its host community of Kwale, Delta State.
Since it began its operations in Kwale in 2010, Oando and its JV partner adopted a sustainable model of establishing Memorandums of Understanding with all its host communities in Delta state, through which three per cent of its gross revenue is set aside for the development of host communities and managed by two trust boards comprising experienced professionals from the community, the government and the JV.