The Uruguayan appears set for a Camp Nou exit despite scoring 21 goals in 36 appearances last season.
Juventus have stepped up their chase for striker Luis Suarez, who appears increasingly likely to be leaving Barcelona .
Though Juve have focused on a number of forwards this summer, sources have told newsmen that the Serie A champions now have the Uruguayan at the top of their wish list.
The 33-year-old is heading for the exit at Barcelona, as new head coach Ronald Koeman has informed him that he does not feature in his plans moving forward.
Suarez joined Barcelona from Liverpool back in 2014, and has since scored 198 goals in 283 appearances for the club, winning La Liga four times and the Champions League once.