The management of Lagos State Signage and Advertising Agency has said it remains the regulator of outdoor advertising and signages in the state .
It also denied media reports that a private company , Loatsad Media , said to be owned by Mr Seyi Tinubu , had taken over the regulation of billboards and signages in Lagos.
The agency said it had not transferred its statutory responsibilities to any other organisation .
The Managing Director and Chief Executive Officer of LASAA , Adedamola Docemo , made these known in a statement on Saturday titled ‘ LASAA remains the regulatory agency for billboards and signages in Lagos State ’ while reacting to an alleged statement by a chieftain of the Peoples Democratic Party that Loatsad Media had control over outdoor advertising in the metropolis .
Docemo explained that Loatsad Media Limited was one of the companies that had subjected themselves to the “ rigorous process ” of registration with LASAA along with over 200 other practitioners in the outdoor advertising space in the state .
He said that since the company was duly qualified to practise in the state , it would be unfair to deny it registration based on the personality of its owner.
The LASAA MD , who noted that the agency believed in a liberal market economy where all players would compete for the benefit of the market , added that it was “ nothing more than wishful thinking , for any individual to insinuate that the agency has yielded its fiduciary responsibility to an advertising company that it regulates . ”
Docemo further stated that the LASAA model of operation had become a model template for many state governments to adopt in their effort to achieve sanity in their states .
He said the outdoor advertising space and signages in Lagos were still under the regulation and control of LASAA , which he said was statutorily empowered by law to carry out such responsibilities .