Trace is looking to improve the chances of young people making it to stardom by opening their creative doors to Africa and beyond, in search of fresh and talented artistes.
In an age of fervent digitization, youth creativity is challenged and Trace sweeps up this opportunity to create a brand new video submission process that can be done from the comfort of the home. With this process, there is no limit to the number of videos that can be submitted by the artiste whose works will be reviewed by Trace music experts, based on Trace guidelines.
In return, they get a chance to air their creativity on one or several Trace platforms including Television, Radio, Digital, SVOD, social networks. Not only will artistes have direct access to various artist services proposed by Trace, to help launch their video, they will also make money with it. In addition, artists will be able to do paid promotions on the Trace channel, not only in Nigeria but in all Trace regions.
To this end, Trace has launched promotional services (Zoom, Artiste pack, Venue Zoom and Fashion Killa), that are beneficial to all entertainment Promotions.
In addition to music promotion, entertainers can also promote their fashion brand and venue on Trace.
With the Zoom promotional service, this is a 60-second voiceover promotional clip with the artist’s bio-data and scenes from their music video. This package, however, does not involve the music video airing on Trace, but the promotional clip is aired 30 times for 10 days on the channel. With this option, it takes between 7 to 10 working days for production.